About Lulu


Born and raised in Singapore, I moved to the US with my family when I was a teenager. While attending NYU, my love for fashion was kindled while interning at the corporate offices of the now-defunct-then-fashion-favorite Barneys New York!  #dreaminternship 

My first job out of college was in the NYC showroom for RAJ Swim, a swimwear manufacturer that's based in Orange County, California. In a time when other companies were rapidly outsourcing to other countries, maximizing profit margins but undermining quality control, RAJ maintained the integrity of its in-house and licensed brands by manufacturing the majority of its products in their own factories in SoCal. This ingrained in me an appreciation for and really, an expectation of, high quality and well-made products. 

After having our first daughter in 2009, I decided to transition out of my job to stay home with her. Desiring a creative outlet with flexible hours, I started LuluLuvs in the Winter of 2011 with chunky hand knit scarves for women and kids then expanded the brand with the addition of hair bows and bow ties in the Spring of 2013. 

My style is classic, with nods to elegant femininity (Liberty of London!) and the urban lifestyle that my girls are living.

Everything in the shop is hand made, tagged and packaged by me, so you can expect the utmost attention to quality and workmanship!

My husband and I have been living in the Park Slope neighborhood in Brooklyn, NY for almost 2 decades, and we are happily raising our 2 girls (a teen and a tween!) here. 

Thanks so much for stopping by, shopping small, and supporting my shop! I'm so grateful for you!



Instagram: @lululuvsbklyn